This Certification Program is a core certification program of the American Certification Institute. This program offers the designation of CMP (Certified Marketing Professional) to candidates who demonstrate their understanding of the fundamentals of the profession through the successful completion of rigorous professional certification examinations based upon the MARKETING MANAGEMENT BODY OF KNOWLEDGE (MMBOK). The MMBOK is supported by six modules of study material for the CMP.

 

Modules for Certification 
 

The certification program consists of six modules and an 80 question multiple choice examination prepared from the MARKETING MANAGEMENT BODY OF KNOWLEDGE (MMBOK).

 

Candidates may complete the modules in any order. However, the suggested sequence is spelled out below.

 

Module 1 Marketing Management

 

Module 2 Consumer Behavior

 

Module 3 Integrated Marketing Communication

 

Module 4 Direct and Database Marketing

 

Module 5 Marketing Research and Strategy

 

Module 6 International Marketing

 

Examination

 

Exam questions are multiple choice.The multiple choice examinations include questions relating to definitions, understandings of concepts, discussion of the relative merits of various issues, as well as development of approaches to hypothetical situations. A list of sample questions is available from the American Certification Institute.

 

Professional Designations

 

Successful candidates are granted the designation of CMP. The designation CMP may be used just as similar recognitions are employed in accounting, insurance, medicine, law, and other professions. Either the full expression or the initials may be used after the individual's name on business cards, stationery, etc.