This Certification Program is a core certification program of the American Certification Institute. This program offers the designation of CSMM (Certified Senior Marketing Manager) to candidates who demonstrate their understanding of the fundamentals of the profession through the successful completion of rigorous professional certification examinations based upon the MARKETING MANAGEMENT BODY OF KNOWLEDGE (MMBOK).

CANDIDATES MUST BE CERTIFIED AT LEVEL 1 CMP AND LEVEL 2 CMM BEFORE THEY CAN BE CERTIFIED AT THIS LEVEL 3 CSMM CERTIFICATION.

 

Modules for Certification 
 

CSMM certification program consists of a written and oral examination conducted to determine the candidate's knowledge, skill, and ability relating to the MARKETING MANAGEMENT BODY OF KNOWLEDGE (MMBOK).

 

Examination

 

Exam of CSMM use the Creative Component.
 

Marketing management professionals are increasingly called upon to communicate in a myriad of formal and informal ways. The evolving complexity of the field, the development of electronic information systems, technological innovations, and the development of different management structures and styles, calls for creative communications skills.

 

The Creative Component provides the candidate the opportunity to develop and display communications skills through either a formal research paper or an academic thesis. The candidate must write an original, documented paper of 3,000 to 5,000 words in length on a special aspect of marketing management. Grading will be on a pass-fail basis. The candidate must submit the title and outline to be reviewed and approved by the Examiner. The research paper may be written at any time while the candidate is enrolled in the certification program. Unlike the written examinations, a candidate may prepare and submit the paper at his/her own convenience.

 

Professional Designations

 

Successful candidates are granted the designation of CSMM. The designation CSMM may be used just as similar recognitions are employed in accounting, insurance, medicine, law, and other professions. Either the full expression or the initials may be used after the individual's name on business cards, stationery, etc.